Aldo Martins: Crafting Joy through Dopamine Dressing!
Founded in 1975 in Sant Martí de Tous, Barcelona, Aldo Martins sees fashion as a powerful expression of emotions. Committed to "dopamine dressing," the brand uses vibrant colors and bold designs to evoke joy and confidence. Martí Bisbal, the brand's visionary, aimed to revolutionize fashion with pieces that look and feel good. Aldo Martins distinguished itself early on with its handcrafted garments featuring vibrant colors and bold jacquards. In the late 1990s, the brand relocated to Igualada and appointed Núria Bisbal as creative director. She advanced the brand by introduing the use of digital design to revitalize traditional graphic jacquards and floral intarsias, creating wearable art filled with Aldo Martins' signature energy.
With 90% of production based locally in Igualada and the surrounding area of Barcelona, Aldo Martins employs 60 workers under optimal working conditions with fair wages. The production process is based on pre-orders to minimize unnecessary stock, ensuring that each garment is created with love for those who cherish them. The brand also practices circularity, repurposing surplus fabrics to create unique pieces in schools, workshops, or through collaborations with other companies. This dedication to sustainability and transparency allows full traceability of products—from the materials used to the people who craft them.
The brand is backed by several certifications that underscore its dedication to the planet and the people who create its garments. The cotton used comes from sustainable farming practices that prioritize water and energy conservation, preserving agricultural land. The OEKO-TEX® certified bamboo fiber is grown without pesticides, and Merino wool, known for its exceptional properties, is sourced from suppliers who adhere to strict animal welfare standards.
Today, Aldo Martins is led by Martí Bisbal Jr., Eduard Bisbal, and Núria Bisbal, who continue to champion the idea that fashion should be a source of joy. Through their innovative approach, they have positioned Aldo Martins as a dynamic, family-led entity that continues to captivate fashion enthusiasts worldwide.
Best,
Aileen
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