With the world at a critical crossroads, Virtu Made shines as a guiding light of sustainability, crafting a tale of optimism with its recycled jewelry. Their latest collaboration with the TerraCycle Global Foundation heralds a new chapter in the fight against plastic pollution, transforming discarded waste into gorgeous jewelry.

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At the heart of this partnership lies a shared commitment to safeguarding our planet's waterways. Working closely with artisans in Bali, they handcraft bracelets from plastic collected from polluted rivers. Every bracelet symbolizes the profound impact of artistic transformation, breathing new life into discarded materials to create one-of-a-kind, heartfelt accessories. For every product sold, they eliminate one pound of trash from rivers, canals, and oceans. This initiative fosters a cycle of empowerment, where individual actions create far-reaching ripples that drive significant global change.

 In partnership with the TerraCycle Global Foundation, Virtu Made is not only removing waste from our waterways but also helping to recycle it, closing the loop on a cycle of pollution and waste. With an estimated 20 billion pounds or more of waste dumped into the ocean yearly, Virtu Made's initiative is a crucial step towards stemming the tide of plastic pollution.

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Moreover, Virtu Made recognizes the crucial role of scientific research and technological innovation in the fight against water pollution. Researchers are actively investigating a spectrum of solutions, ranging from biodegradable materials to cutting-edge filtration systems, in the ongoing quest to mitigate and prevent pollution. Collaborations between scientists, policymakers, and industry leaders are driving progress in this field, providing hope for a cleaner, healthier future.

 Here are some other water clean up initiatives that are doing amazing work!

Global Initiatives to Protect Our Oceans

1. The Ocean Cleanup Project

   • The Ocean Cleanup is a renowned organization dedicated to removing plastic pollution from the oceans. They employ advanced technologies to intercept and collect plastic debris from rivers and oceans. Their efforts have led to significant reductions in the amount of plastic waste entering marine ecosystems.

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1. The Great Lakes Restoration Initiative (GLRI)

   • In North America, the GLRI focuses on cleaning up the Great Lakes, which contain 84% of North America’s fresh surface water. This initiative funds projects to combat invasive species, reduce nutrient runoff, and remediate contaminated sediment. The GLRI has made substantial progress in improving water quality and restoring habitats.

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1. Plastic Bank

   • Plastic Bank aims to reduce ocean plastic while alleviating poverty. By creating a global recycling ecosystem, they incentivize the collection of plastic waste in coastal communities. Collected plastic is then recycled and reintroduced into the supply chain, providing economic opportunities for collectors and reducing plastic pollution.

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As we adorn ourselves with these recycled bracelets, let us carry their message forward: that through creativity, cooperation, and conscious consumer choices, we can craft a future where our planet thrives.

Best,
Aileen